Connect with Millennials


“He votes. Do you?”

The age of the Millennials is upon us and Strother Nuckels Strategies is on the cutting edge of determining what motivates them to vote. There are 93 million Millennials (which outnumbers Baby Boomers by 20 million) and that number is growing daily.

Millennials are the most diverse group in our nation’s history with 43 percent nonwhite and it is a group that grew up staring at a screen.  TV is an antiquated concept but content is seeded daily on phones, tablets and computers.

Our firm has worked with iconic voter registration outfits and funded research into what motivates Millennials to vote.

This series of spots for Rock the Vote received national attention.

Our goal – as defined by research – was to anger Millennials into registering to vote.

Our research proved the spots worked.

“It’s a bold pitch…”

The Washington Post on the Rock the Vote ad campaign

The Rock the Vote spots were created to motivate millennials to register and vote.
We funded academic research using pupil dilation and eye tracking following the ads running to determine effectiveness (you can read that research here by clicking this link).

State-of-the art research indicated we nailed the concept as pupils enlarged in the advanced ad testing and millennial voters wrote in angry terms when presented a survey of the spots.

Our research indicated that if we challenged them to the point of being insulting they would act.

“Each ad feels a bit like a dare—challenging young people to vote by presenting characters that would make a Birkenstock-clad millennial flip their wig”

Time Magazine on the Rock the Vote ad campaign