We organize our thoughts and the world into stories so we can try and make sense of it all.
We are story tellers.
We take the hard numbers from a poll and meld it with a candidate’s life experience to weave a story that is understandable, moving, and matters to voters.
Some of the first words we learn as kids are, “Once Upon a Time.” Our firm takes the story from there. Here are a few of the hundreds of spots we’ve created that tell a story with a beginning a middle and an end.
“The 2018 Senate race that likely bothers Trump the most”
– MSNBC on Jon Tester’s victory
We were hired by the United Association to help Jon Tester hold on to his U.S. Senate seat in Montana. Polls showed an extremely tight race headed into Election Day between Tester and his opponent. In order to win, we knew our creative had to tell a story and connect with voters.
Across the country Democrats picked up greater numbers in urban and suburban areas and lost ground in the more rural areas. That night, we watched as Heidi Heitkamp and Claire McCaskill went down in defeat to Republicans but, despite multiple Donald Trump visits to the state, Montana was different. The next day after the ballots were counted Jon Tester came out the victory.
We targeted our advertising to Montanans who needed to hear and see a story of Montana… the story of Jon Tester. It wasn’t about Republican or Democrat, it was about right and wrong.
That’s what Jon Tester understands and why he is such a good fit for Montana.
The spot was a quiet and patriotic. It showed Jon as “one of us.” Oscar-award winner J.K. Simmons poured his incredible talent to the voice-over narration.
We helped Dreama, an Airbnb host, tell her story.
In all campaigns, great storytelling is a way to connect voters to your issue, candidate, or corporation.
For Airbnb we needed to give viewers a different way to think about the company through the eyes – and stories – of local Airbnb hosts. In this spot Dreama, a New Orleans Airbnb Host, tells her story about what home sharing means to her and her family. In the spot Dreama powerfully says, “In January I lost my job. Airbnb was actually the thing that kept me afloat until being reemployed. It saved my house and kept me from moving my children.” Watch Dreama tell her story in the video above.
Winner of “2017 Best Public Affairs Campaign in the Nation” by the American Association of Political Consultants (AAPC)
“There’s manure in the water…”
Donald Trump won the 1st State Senate district in Wisconsin by 17 points; Scott Walker won the district by 24%. In fact, a Democrat hadn’t held the seat in 33 years. But the issue of water quality, embedded in a personal story, helped move voters to make a different decision in the special election in 2018. We utilized personal iPhone video taken by Erika of her own faucet to make this spot feel more real to voters.
The John Lewis Story
John Lewis is the client we proudly donate our time to helping. We wrote and produced his 50th and 60th birthday films (above) as a tribute to this American hero.
When someone walks into Congressman’s office they are often shown this film prior to meeting with the Congressman.
It is a story from steam engines to search engines.
In Arkansas the legislature made it more expensive for rural and poor school districts to have access to high speed Internet.
Our spot for Faster Arkansas (above) tells a story of the state coming of age with electricity and rail. It explains why the Internet is the next great connection to the future.