Radio advertising can be a very effective tool to reach specific audiences. We know to whom we are speaking and we do it effectively and efficiently. Writing for traditional or digital radio can be more difficult than writing for video. One must paint a picture with words and hold the listeners attention. In some cases radio can be a conversation with the listener – striking a responsive chord.
Here are but a few of the hundreds of radio spots we’ve created over the years.
Airbnb, “Seattle Hosts”
– Utilizing innovative story capture methodology –
Tony Evers for Governor, “Dairy Farmer Bill”
– rural radio response ad –
Wisconsin Conservation Voters IE Special Election – “Manure”
– telling a story –
IE to defeat Kevin Hoyer, “Thirsty?”
– low cost radio that gets your attention
Cherokee Chief Bill John Baker, “That’s the Sound”
Airbnb Hawaii, “Homesharing”
– Schwartzian mnemonic editing methodology
ACLU, “Municipal Bail Reform”
– Issue advocacy in New Orleans
Janet Protasiewicz for Supreme Court, “Whoa”