“Strother Nuckels Strategies Tugs At Heartstrings for Airbnb”
– Adweek’s AgencySpy, Sep. 20, 2016
We have been a trusted resource when it comes to winning public affairs battles for sharing economy giants.
Whether it’s a city ordinance or public debate on an issue, winning public affairs battles requires strategic planning, sophisticated targeting, and the ability to be nimble in your communications.
But above targeting, you must have a compelling message and a story to tell. Stories are what connect voters to issues, causes, candidates, and corporations.
Good storytelling is a must for any winning campaign.
For Airbnb we needed to give viewers a different way to think about the company through the eyes – and stories – of local Airbnb hosts.
Winner of “2017 Best Public Affairs Campaign in the Nation” by the American Association of Political Consultants (AAPC)
“New Orleans, nicknamed The Big Easy, has achieved something very hard — it managed to nail down a few rules for the sharing economy… this is no meager feat…” ” – New York Times, December 8, 2016
Airbnb Radio, “Seattle Voices”
In this radio spot we utilized new methods to capture real Airbnb hosts telling their stories why home sharing was important to them. These unscripted stories can cut through the clutter of typical radio ads and deliver a powerful message. Listen below.
Other Public Affairs Campaign Examples
Educating the public against a government utility takeover
Our goal for this public affairs campaign was to educate the public about the risks of forcing a government takeover of the utility company in Colorado.
Thanking Veteran service providers for TriWest
Our goal was to thank community care providers for veterans on behalf of TriWest Healthcare. This was one of a series of ads.
Building an image for a public-private entity
Our goal was to educate the 7-county Denver-Boulder metro area about an unknown public-private agency that would soon be requesting additional public funding. This agency was wildly popular once people learned what they did as the public was familiar with their projects (just not their name).
Protecting an important new energy law
The recently passed “Michigan First” electric law was coming under attack in the legislature. Our goal was to educate voters (and legislators) on the jobs created by the new law.
Passing a new law
We helped organized labor pass a new law in Pennsylvania to protect middle-class construction jobs.
Building support for a state policy
In Arkansas the legislature made it more expensive for rural and poor school districts to have access to high speed Internet. This was the opening spot of a public affairs campaign to build public support for new investments in rural broadband access and higher speed connections.