No on 2A

From 70% approval to losing on Election Day with 76% against.


“The reversal of public attitudes was stunning”
– Mountain Town News

Public polling showed ballot issue 2A in Pueblo, Colorado started with 70% of voters in favor of the municipalization of the electric company a.k.a. the “government utility takeover.” After the final votes were cast voters completely rejected the measure with 76% against the measure.

We were able to achieve this by framing the issue early and often as a “government utility takeover” that was too risky and would increase costs.  It was important for us to show a real world example of how this same issue impacted nearby Boulder, Colorado. And, it was critical that voters hear from local Pueblo residents on why they were opposed to 2a.

Below are two more ads from the come-from-behind winning campaign that show how we introduced the concept of consequences from Boulder as well as local testimonials.





“A complete rejection of the proposal”