Jon Tester for Senate (IE)

“The 2018 Senate race that likely bothers Trump the most”
– MSNBC on Jon Tester’s victory

We were hired by the United Association to help Jon Tester hold on to his U.S. Senate seat in Montana. Polls showed an extremely tight race headed into Election Day between Tester and his opponent. In order to win, we knew our creative had to tell a story and connect with voters.

Across the country Democrats picked up greater numbers in urban and suburban areas and lost ground in the more rural areas. That night, we watched as Heidi Heitkamp and Claire McCaskill went down in defeat to Republicans but, despite multiple Donald Trump visits to the state, Montana was different. The next day after the ballots were counted Jon Tester came out the victor.

We targeted our advertising to Montanans who needed to hear and see a story of Montana… the story of Jon Tester. It wasn’t about Republican or Democrat, it was about right and wrong.

That’s what Jon Tester understands and why he is such a good fit for Montana.

The spot was a quiet and patriotic.  It showed Jon as “one of us.” Oscar-award winner J.K. Simmons poured his incredible talent to the voice-over narration.