Georgia Governor Roy Barnes

Campaigns must connect in a human way as people vote from their gut.

Love hate, anger, trust, joy, panic, fear, grief are the emotions that move us and make us feel alive. And the best political advertising touches a voter in a personal way.

These spots made a difference because they made people feel.

The spot above for Georgia Governor Roy Barnes used imagery to make a powerful point. The subtly and simplicity of the spot separates it from rote political ads.

The panic button hangs from the ignition.

The phone reads 911.

The milk represents blood.

The viewers were left with their thoughts as the spot was allowed to ring out for seven seconds – powerfully – simply.