Annual Select Creative Portfolio

2022 Creative Portfolio


Tony Evers for Governor of Wisconsin

“The guv didn’t just win reelection, he defied history. The first candidate in 32 years to win the guv’s office when his party was in power in the White House. The first Dem to do that in 60 years. The first Dem to ever win a guv race while his party’s nominee lost the U.S. Senate campaign.”
WisPolitics Post Election Analysis

Helping elect Josh Shapiro governor in Pennsylvania

Telling a powerful story to connect with working families

 

Raúl Torrez for Attorney General of New Mexico

“(Torrez) grabbed a compelling narrative… with polished ads ads establishing himself as the experienced prosecutor.”
– Roswell Daily Record, 6/21/22

Case study on Torrez’ nearly impossible primary victory here. Watch a collection of 15-second ads from the primary below:

 

Helping to defeat Kelly Tshibaka for U.S. Senate in Alaska

“Tshibaka Loss in Alaska Adds to Trump’s Midterm Failures”
Newsweek, 11/23/2022

 

 

Dana Nessel for Attorney General in Michigan

Nessel soared to a 9-point victory despite massive Republican spending on outrageous attack ads. 

 

Betty McCollum for U.S. Congress (MN-4)

Shot: McCollum “has never faced a political rival with so much campaign cash…coupled with political skill” Minn Post

Chaser: “Betty McCollum wins big,” Pioneer Press

Maggie Toulouse Oliver for Secretary of State in New Mexico

“In New Mexico, Democratic Secretary of State Maggie Toulouse Oliver defeated Republican challenger Audrey Trujillo, an outspoken election denier” –  NBC News

 

Ricardo Lara for Insurance Commissioner in California

Telling a story to connect Lara’s actions to people’s lives (and pocketbooks) to help propel him to victory.

 

United Association of Plumbers and Pipefitters

In-your-face Member to Member Advertising targeting UA union members.

UA Candidate Support for UA Members Only – Digital and Satellite Ad Examples:

Issue Advocacy Support 

Maddow Segment on Evers Ad