In a sea of pandemic ads consisting of images of empty streets and saddened seniors staring blankly out windows, we wanted to create Public Service Announcements that cut through the clutter.


Shortly after the pandemic hit the United States we were asked to produce a series of Public Service Announcements (PSA’s) in Michigan to help educate the public on ways to save money and save energy while ¬†spending more time at home (a lot more time at home).

Instead of a film shoot, we opted to go in a different creative direction with animated advertising. These TV spots, coupled with digital creative and a new website, helped Michiganders learn how energy efficiency can help their pocket books.