Today’s technology allows campaigns to target voters in ways that seemed unimaginable even 5 years ago.
Utilizing Voter-File-Matched Data to Guide Your Broadcast Buy
One of the biggest advancements in TV targeting is the availability of set-top box data. You can now match a voter file against actual set top box data. This allows you to determine who is watching what, when they’re watching, and how to most effectively put ads in front of their eyeballs. This is very different than the previous survey-driven ratings systems in that this data shows you actual viewing behavior as opposed to self-reported survey data that’s much less accurate.
Working with the nation’s top cable providers, we have been at the forefront in utilizing new television data analysis to best determine how to reach a campaign’s targeted voters.
Better Cable Targeting
For cable television, the micro-zones we can target have become smaller and smaller. Smaller cable micro-zones allow us to target smaller pockets of voters and focus your budget to the zones (and voters) that are the most important. And, in some selected areas, cable providers offer “addressable” cable meaning the ability to voter-file target the voters you want to reach.
Voter-file-Matched Satellite Targeting
For satellite, we can match your voter file targets to satellite subscribers for direct hits to specific voters (think direct mail for TV).
Voter-File Targeted Digital and Social Advertising
Digital media allows you to pinpoint specific locations (ex: a state Capitol) and specific voters (matched to the voter file). You can deliver highly persuasive, voter-file-matched creative on digital video across the web.
We have access to the best data and technology to reach every voter, on every device, everywhere.
If you want to win, a highly-targeted digital buy is an absolute must.
When all these elements sing together it creates a powerful “surround sound” that is inescapable for voters.
We would like to put our brains and experience to work for you. Let us know how we can help.